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A customer connector portal is a personalized website offering customers a single point of access to relevant company information and self-service options.
Customer connector portals, also known as customer self-service portals, have gained significant popularity in recent years and are being utilized across various industries to enhance customer experiences, streamline operations, and provide self-service options for customers. Over the years, the capabilities and sophistication of customer portals have expanded significantly. With advancements in web technologies, the rise of cloud computing, and the integration of various systems and databases, customer portals have become more comprehensive and feature-rich. While the specific adoption and usage rates may vary among industries and companies, the trend toward implementing customer connector portals will keep growing. Additionally, with the need for remote interactions and limited in-person support, businesses require alternative channels for customers to access information and manage accounts. Some of the more common industries utilizing this technology include Telecommunications, Banking & Finance, E-commerce, Healthcare, Education, etc...
At Throughout Consulting™, we are transforming how our customers do business by offering Bluestreak | Customer Connector™ for service-based industries such as Heat Treating, Powder Coating, Metals Finishing, and Additive Manufacturing, to name a few.
Self-Service capabilities of the portal allow our customer’s customers, to find answers when they need it and at anytime and on any device with internet access. This is a win-win situation for the customer and the customer service department agent who now has more time for other more “important” client services including getting orders out the door more quickly!
Portal users can view real-time information and print out documents about orders, Parts Logistics, Shipment Details, Certifications, Quotes, Invoices Payments, Credits, and more. Plus, the “host” of the customer portal can control and “regulate” which clients have full or partial access to information.
How To Promote a Customer Portal to Get Client Participation
When it comes to selling or promoting a customer connector portal to customers, Bluestreak™ recommends identifying key benefits and value propositions that address pain points, improve overall customer service, and enhance overall operations.
Marketing Key Points
Highlight Unique Features: Communicate the unique features and functionalities of your customer portal that set it apart from competitors. Whether it's advanced customization options, innovative self-service capabilities, or seamless integration with other systems, emphasize how these features provide added value to customers.
Provide Success Stories: Share real-world examples and success stories that demonstrate the tangible benefits and positive impact of your customer portal. Using cases and testimonials from satisfied customers can build credibility and show potential clients how your solution can address their specific needs and challenges.
Quantify Results: Whenever possible, provide data-driven metrics or quantifiable results that showcase the effectiveness of your customer portal. This could include improvements in customer satisfaction scores, reduction in support ticket volumes, or increased self-service utilization rates.
Offer Demonstrations: Allow potential customers to experience your customer portal firsthand through live demonstrations or trial periods. This hands-on experience enables them to understand the functionality, ease of use, and value it provides. It also helps build trust and confidence in your solution.
Differentiate with User Experience: Emphasize your customer portal's user experience (UX) and show them how intuitive, visually appealing, and seamless it is to use.
Emphasize Security and Privacy: Address any concerns customers may have regarding data security and privacy. Highlight the security measures and protocols in place to protect customer information within the portal. Demonstrating a strong commitment to data protection can instill confidence in potential customers.
Marketing Channels
As in the case of any new product or service launch, it is important o develop a Comprehensive Marketing Strategy to reach your target audience effectively. Consider using a combination of online and offline methods such as social media, email marketing, content marketing, training webinars, and direct outreach.
Bluestreak™ understands that promoting new technology can be challenging, which is why we want to help our customers succeed in their efforts to promote the Bluestreak Customer Connector™ utilizing a variety of marketing options. Beginning June 6, 2023, any Bluestreak™ customer who purchases a Customer Connector Portal license will receive a marketing & training support package. This includes a company-branded promotional video, sales sheet, email blasts, a press release, and a website landing page.
It's important to note that the popularity and adoption of customer connector portals will continue to evolve, as technological advancements, changing customer preferences, and industry-specific factors shape the landscape. At Bluestreak I Bright AM™ we are committed to innovation, staying ahead of the curve, and continuously improving all our solutions for the changing needs of our customers. If you would like more information about Bluestreak Customer Portal™ to transform your customer service to the next level, please don’t hesitate to contact us by using this link.
About Bluestreak™:
Bluestreak™ is a fully integrated Quality Management System (QMS) and a powerful Manufacturing Execution System (MES), designed for the manufacturing environment and service-based manufacturing companies ( metal-treating/powder-coating, plating, heat-treating, forging, and metal-finishing), businesses that receive customers’ parts, perform a process (service) on them, and send those parts back to the customer). Companies need MES software tailored to specific functionality and workflow needs such as industry-specific specifications management, intuitive scheduling control for both staff and machinery maintenance, and the ability to manage work orders and track real-time data. If different work centers on the production floor aren’t “speaking” to each other via the MES, the data loses value and becomes disjointed or lost in disparate silos.
Bluestreak | Bright AM™ is a QMS + MES software solution specifically designed to manage and optimize the unique requirements of Additive Manufacturing’s production of parts and powder inventory usage.
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