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Retaining Manufacturing Clients with Leading-Edge Software

Updated: Nov 16, 2023


Satisfied Customer Sign

Bluestreak™ Reading Time: 3 minutes

The foundation of any successful business lies in its ability to retain satisfied clients after their initial purchase. In the world of manufacturing, this requires delivering top-quality products that align with client specifications, adhering to delivery schedules, and maintaining open communication channels. Historically, customer satisfaction has been the realm of the marketing or PR team. However, in the manufacturing sector, it's vital that operations managers recognize their pivotal role in client retention. It goes beyond just PR or marketing efforts. Every employee, right from the factory floor, plays a crucial role in ensuring customer satisfaction and, in turn, securing repeat orders. Clients crave acknowledgment, understanding, and the assurance that their needs are being proactively met. The competitive manufacturing landscape means clients could potentially explore other options looking for the best value for their money. To stand out, manufacturers must not only deliver on time but also offer added benefits like rush order fulfillment, products tailored to precise specifications, and unparalleled customer service. Enter Bluestreak™, a cutting-edge software designed to bolster manufacturers in their customer retention efforts. Bluestreak’s™ Customer Connector provides clients with round-the-clock access to their order details, including order status, certification statements, shipping data, and real-time work-in-progress insights. This immediate access (always in the loop), empowers clients, boosting their confidence in the manufacturer's ability to deliver. Beyond this, Bluestreak™ also incorporates a robust Customer Relationship Manager (CRM) system. While CRM may not traditionally be associated with manufacturing, it's proving increasingly vital. It aids in demand forecasting, product quality enhancement, smarter supply chain operations, and above all, deepening customer relationships leading to sustained business. To support Bluestreak™ customers who purchase the Customer Connector Portal license, Bluestreak™ includes marketing & training support to help customers promote the use of the Customer Connector Portal to THEIR own customers. Complementing the Customer Connector, Bluestreak's™ CRM system offers remote access, tools for managing customer interactions, and automated email marketing capabilities, all housed in one integrated database. Their iDeliver module further enhances the customer experience by offering real-time tracking of parts, ensuring clients are always informed about their delivery status. Thanks to Bluestreak's™ suite of features, manufacturers can ensure client satisfaction, leading to repeat and potentially larger orders. By equipping them with real-time updates and an assurance of product quality through superior software-driven quality control, Bluestreak™ is revolutionizing the manufacturing sector. Bluestreak’s™ commitment to streamlining manufacturing processes, including enhancing customer relations, makes it an invaluable asset. Reach out to us for a complimentary consultation today.


About Bluestreak:

Bluestreak is a powerful Manufacturing Execution System (MES) and a fully integrated Quality Management System (QMS), designed for the manufacturing environment and service-based manufacturing companies ( metal-treating/powder-coating, plating, heat-treating, forging, and metal-finishing), businesses that receive customers’ parts, perform a process (service) on them, and send those parts back to the customer). Companies need MES software tailored to specific functionality and workflow needs such as industry-specific specifications management, intuitive scheduling control for staff and machinery maintenance, and the ability to manage work orders and track real-time data. If different work centers on the production floor aren’t “speaking” to each other via the MES, the data loses value and becomes disjointed or lost in disparate silos.


Bluestreak | Bright AM™ is an MES + QMS software solution specifically designed to manage and optimize the unique requirements of Additive Manufacturing’s production of parts and powder inventory usage.


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